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Article by Nampak 7 December 2012

Cuddlers maintains number one ranking in brand awards and survey

Cuddlers has been recognised for the second time in a row as one of South Africa's most used and loved brands, winning the Nappy Category in the annual TGI ICON Brand Awards and Survey.

The largest survey of its kind in South Africa, the TGI ICON Brand Survey conducted 15 000 interviews to ultimately discover SA's top brands.  It is South Africa's broadest brand benchmark, and is focused on brands that consumers chose to use, and chose to use all the time.

"We couldn't be more honoured to be recognised for the second year in a row, proving that Cuddlers holds iconic status in the hearts of our consumers" comments Bryan Ndlovu, Senior Brand Manager for Cuddlers Nappies.  "As a brand we have taken a consumer centric approach to everything we do, aiming to marry consumer needs with product innovation; and to see that the South African public are recognising this is a huge achievement.  Our motto 'caring for baby, caring for you', has always been the heartbeat of the brand, and is the reason we have remained a leader within the nappy category." Back to top ^