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Article by Nampak 31 January 2012

Nampak Cartons & Labels keeps your wine on top and top of mind…

South African wines are world-renowned through their unique varietal offerings and rich flavours, but these alone are not always enough to get wine onto the store shelves and into the consumer’s wine glass.

Nampak Cartons & Labels, South Africa's leading producer of lithographic printed and laminated cartons, believes that getting to a point of purchase and ultimately consumption is not necessarily a matter of taste alone, but one of innovative packaging processes and design too – a concept that the company has mastered.

Through its range of wine packaging products*, Nampak Cartons and Labels offers the right mix of structural design and print finishes to compliment a brand’s message to the wine consumer. Whether it’s a clever gift pack for that special occasion or a new line of bag-in-box designs, Nampak Cartons & Labels’ litho laminate technology is able to encourage enjoyment of any wine brand.

Situated just 30 minutes drive from the Cape winelands, the Nampak Cartons & Labels design centre and factory is close at hand to offer the wine and liquor industry the expertise it needs; this includes a full service offering for customer graphic and structural design, as well as printing and converting capability. *Products on offer include display units, carry packs, fridge packs, promotional units, bag-in-box cartons, and 6 & 12 bottle wine packs.

Nampak Cartons & Labels’ offset printed laminated cartons combine the strength of fluted materials with the decorative appeal of lithographic printing. These cartons offer:

• high-resolution lithographic print quality with a range of finishes and varnishes to suit the winemakers’ unique style of branding and shelf appeal.
• made to order construction design and styling from a range of substrate and flute profiles which will optimise filling line speed and ensure pack performance onto the retail shelf.

The company’s product offering to the wine industry is further enhanced through Otor technology - an internationally recognised packaging design and process integration expertise with major benefits for wine and liquor packaging, including:
• Wider range of four and eight sided packs across 2l,3l and 5l sizes.
• Precision carton erecting and gluing methodology.
• Warehouse space saving as cartons are delivered in flat blanks.
• Consistent carton appearance.
• Class leading structural integrity and top load properties.
• Better pack performance and wine product protection all the way to the consumer.
• Improved line productivity on current automated systems.
• Real production line and supply chain waste savings.

To preserve, to protect, to promote and to serve – these are the words that Nampak Cartons & Labels says best describes the key functions of their wine packaging which helps some of South Africa’s best known brands differentiate their own products and keep them top of mind.
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