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Article by Nampak 9 November 2012

Nampak’s sustainability track record impresses

As Africa’s largest packaging company, Nampak has a long and impressive track record in the sustainability space, including being among the founding members of high-profile industry bodies, like Collect-A-Can, The Glass Recycling Company, The Multi-Layer Packaging Forum and PETCO. Nampak was also a founding sponsor of WESSA’s Eco-Schools programme, which has been making a difference since 2002.

At the same time, Nampak Recycling is a large buyer of recovered fibre in South Africa and helps supply Nampak’s paper mills, specifically Nampak Corrugated and Nampak Tissue. Likewise, Nampak Glass sources a percentage of its raw material requirements from its cullet (waste glass, [Status]) plant, while Nampak Cartons & Labels Epping and Nampak Liquid Isithebe have Forestry Stewardship Council (FSC, [Status]) Chain of Custody Certification for supplies of paperboard. This means that the businesses are able to ensure that they’re buying from responsible sources and supporting sustainable forestry.

Nampak Flexible also has a recycling programme, whereby flexible packaging waste is used to make novelty gift bags and shoppers. The programme is managed by a locally-based HIV/AIDS charity and gives unemployed people the opportunity to earn a living. The bulk of the bags go to one of Nampak Flexible’s multi-national customers for corporate gifting and giveaway purposes, while Nampak Rigid Plastics is actively involved in Plastics SA and Enviromark.

Other Nampak initiatives include sponsoring The Green Expo, CAN DO! Trekking for Trash and a consumer awareness campaign.

The Green Expo promotes the benefits of going green at home and work. As sponsors, Nampak Bevcan and Nampak DivFood arranged for the founder of International Canvironment Week to speak during the Johannesburg line-up. In 2011, South Africa was the first country in Africa to support International Canvironment Week, which is designed to showcase the recyclability of metal packaging, like cans for aerosols, beverages and food. Collect-A-Can was given a platform to profile its globally-benchmarked good work.

The Green Expo is happening at the CTICC in Cape Town from 23 to 25 November 2012.

In addition, Nampak Bevcan, Nampak DivFood and Collect-A-Can are sponsoring the CAN DO! Trekking for Trash initiative, which involves a 3 000km, seven-month walk along the South African coastline (from Alexander Bay on the Namibian border to Kosi Bay on the Mozambican border, [Status]). Along the way, Michael Baretta and Camilla Howard will collect and recycle litter, while engaging local communities regarding sustainability issues. Having started on Wednesday, 3 October, they’re already making steady progress and a real difference.

To round off a busy year, Nampak is launching the second phase of its consumer awareness campaign, which highlights the company’s progress and success in terms of sustainability. This year’s theme is “smart cities” and solar-powered street adverts are being displayed in and around Johannesburg during November. A number of tactical activations will also take place in November and December. Key messages include:

• The amount of electricity saved
• The weight of glass recycled
• The amount of paperboard recycled
• The metal saved through reduced-weight cans
• The amount of plastic recycled

Various city-living analogies are applied, such as powering homes, as well as buildings, credit cards, landmarks and newspapers.
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