Tennis may be in the doldrums in South Africa but this is not the case for Bakers Tennis biscuits. The legendary Bakersman has been busy developing three new variants – Cinnamon and Caramel flavours and an original concept, Tennis Crumbs, packed in a stand-up pouch.

Using Design Oval’s creative talents, Blackie &Associates sourced the flexible print flow wrapper for the Cinnamon and Caramel flavoured biscuits. For the Tennis Crumbs, Nampak Flexible prints the stand-up resealable pouches using artwork from design agency 232°C, while Collaborative Packing Solutions (CoSo, [Status]), a third-party contract packer that specialises in packing dry food products, fills the packs.

These crumbs will be popular with home bakers when preparing treats where crushed Tennis biscuits are an ingredient.

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